Jack Valenti died April 2007.
By request from Lyndon B. Johnson, Jack Valenti was aboard Air Force One with President Johnson when it carried President John F. Kennedy’s body from Dallas in November 1963. He can be seen in the famous picture of Johnson being sworn in. He was seated three people to Johnson’s right. That plane is now on display at Wright Patterson Air Force Base in Dayton, Ohio. I’ve been through it. It was a slow day the day I was there, so I lingered in the plane for about 15 minutes. It was one of the most interesting “museum pieces” I’ve ever encountered. On one hand, it was interesting to see the lack of luxury on the plane, and how small it seemed. On the other hand, the sense of history was overwhelming.
But trivia aside, Valenti was better known as the president of the Motion Picture Association of America (MPAA), a position he held for 38 years. He was also the creator of the MPAA Rating system (G, PG, R, etc.).
One of the battles Valenti chose in his lifetime was the battle over intellectual property, specifically on the issue of technology and copyright issues and the moral and legal considerations of illegal downloading and copying of motion pictures.
What does this have to do with Lou Holtz’s training video, Do Right?
I was in a someone’s home several years ago when I noticed a VHS tape labeled “LOU HOLTZ DO RIGHT.” This man worked for one of the largest companies on the globe, and he MAY HAVE BEEN in possession of an illegal copy of a training video. Even more ironic, the tape was labeled “Do Right.”
By this time, you may already have guessed what I am getting at, so I suggest at this time you read through THIS INTERVIEW with Jack Valenti, who does a great job defending the position that copying a video is wrong.
It’s easy to rationalize copying a Hollywood DVD; after all, the actors drive the most expensive cars and live in the fancy homes; they don’t need the $19 I’m taking from them by copying their DVDs. Downloading music you are supposed to pay for gets rationalized the same way: Rock stars are living the high-life, they don’t need another $14 from me. Right???
Rationalizing like this may seem okay if you take those reasoning positions: Yes, the stars may not need your $14, because they have already been paid in advance of revenue. But the production companies wait to be paid by our purchases. Each time a person illegally copies something, the investors and the families of those investors have been violated – stolen from.
Last year I produced my first two training videos. As with any investment, it required a personal financial sacrifice from not just me, but my wife, and my children. We all hope and pray that I’ve been a good steward of our family dollars, and have produced a training video that will sell. Fortunately, the videos (1 on 1: Informal Employee Performance review, and Building Employee Morale: Missed Opportunities) has been well received by those who understand employee performance management, and we should break even within the next year if the sales pattern continues.
Recently, a company purchased 40 copies of “1 on 1” and “Building Employee Morale.” But what if that company had simply decided to make illegal copies themselves as that other company did with Lou Holtz’s video, rather than choose the ethical route? My family, as well as other families involved/invested in the production, would have put forth the dollars necessary to pay actors, editors, cameras, lighting, sound, packaging expenses, etc, while that company reaped the full benefits of the training programs, saying “yeah, yeah, sure, sure” when the copyright warning flashed on the screen.
But what about back-up copies? In case one gets damaged; we should have another one on hand. Right?
I bought a basketball last week. I asked the clerk if I could have another one as a backup in case I accidentally punctured it. She just looked at me. I purchased an anniversary ring for wife last year. It cost me more than a grand. I asked the salesman if I could have a back-up in case it accidentally fell down the drain or something. He just looked at me.
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Posted: June 1st, 2007 under Training Videos, Darin Hanks.
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