There's no doubt about it. Good customer service is as simple as common courtesy. But common courtesy can be hard to find these days. Nothing illustrates this more effectively than Remember Me. This 3rd edition of Remember Me continues to instill a timely and timeless message: treat the customer as an individual and you will be rewarded with loyal patronage for years.

A hapless, harried customer. That's who you'll meet in Remember Me: A customer just like you who turns to businesses like yours and receives less than ideal service (to put it mildly). Here's a customer who has been doing business in the same places for years and yet is treated like a stranger - and worse. A customer who is about to be fed up and take his business elsewhere - and share his negative experiences with friends and associates. Because not all customers complain. Some simply take their business elsewhere.

It's a 10-minute gem that's easily adaptable to current training programs. It's also an ideal training tool around which an entire training program can be developed. Either way you'll have unforgettable customer service training at your disposal.

• Customers can forgive mistakes but not bad attitudes
• Poorly treated customers spread the word
• Customers will take their business elsewhere without a second thought
• Exceeding customer expectations is the key to building customer loyalty and a healthy bottom line.