TNT: Dealing with Change with Tom Peters - Training Video on DVD


Video:  TNT: Dealing with Change with Tom Peters


TNT: Dealing with Change with Tom Peters

 

TNT: Dealing with Change with Tom Peters Video Training

 

In this entertaining and revealing case study, Tom Peters shows you how Turner Network Television was able to meet a huge competitive challenge.

Video Length:  14 Minutes

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Employee University Item#:   5255
 

Purchase Includes:  14 -Minute Video with TNT case study and learning points, and a Workbook/Leader's Guide.    

 

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Purchase DVD:$795Purchase TNT: Dealing with Change with Tom Peters
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TNT: Dealing with Change with Tom Peters

 Is it possible to really change your external brand identity and your internal culture? Simply put, the answer is YES! In this entertaining and revealing case study, Tom Peters shows you how Turner Network Television was able to meet a huge competitive challenge. TNT had to change from a general entertainment network to a desired cable destination. They needed to give viewers a reason to tune in to the network instead of the hundreds of other cable channels. Their solution was an entirely new focus and direction for the network - starting with the "We Know Drama TM" brand. Employees had to learn how to overcome concerns about the new brand, believe in it, and sell t to the external customers - the cable viewers.

 

The TNT story will show you how to develop programs that allow co-workers and employees to understand change and to embrace it. More importantly, you will see how TNT used contests, reward ceremonies, and other programs to make the change an integral part of their culture. You will learn how to make organizational change fun!

 

KEY LEARNING POINTS

Accept Change

Remember that Actions Have Meaning

Change the Culture

Involve Everyone

 
USES: Change, Leadership, Building Corporate Culture,  and Recognizing Employees.