Living the Brand: The Patagonia Story - Video DVD

STREAMING VIDEO or DVD : Living the Brand: The Patagonia Story

Streaming License:  Click Here for more information on streamed learning   

Related Topic: Motivational Videos


Living the Brand: The Patagonia Story

Living the Brand: The Patagonia Story video

Based on the book, "Living the Brand", this program uses the sportswear brand, Patagonia to demonstrate how organizations can capture the passion of their people to create stronger relationships with customers and develop new ways of working.

Item#:7027    Purchase: $870   7-Day Rental: $350*

Scroll Down for Product Details and Ordering Information.
 

PurchaseLiving the Brand: The Patagonia Story Training Video RentLiving the Brand: The Patagonia Story Training Video

***  Includes Facilitator Materials ***

  See it before you buy it with a Free Online Preview  (Scroll Down - Right Margin)


Description & Details

A free online preview ofLiving the Brand: The Patagonia Story

Living the Brand: The Patagonia Story

 

Living the brand: The Patagonia Story encourage people in your organization to recognize that they can contribute to building the brand with their everyday actions.

Learners will explore how the company has achieved this and how it uses its mission and values (and storytelling) to create involvement throughout the organization, to break down organizational silos and to achieve focus.

Learning Points:

Inspire Belief - if people are inspired by the idea of what the company stands for, in turn they will inspire others.

Involve People - you can't simply tell people about the brand, you have to involve all your audiences (internally and externally) in its development.

Live the Values - the brand values acquire relevance and meaning when they are used in day-to-day work.

Culture is Everything - the Patagonia culture is born out of a shared way of thinking and behaving that links back to the purpose and values. Everyone contributes to the culture and the culture helps to guide people's actions.

The key outcomes:

  • Demonstrates how to make environmental commitment a core element in an organization.
  • Sets an example of how individuals can use values to make decisions, design products and create value for customers.

Extra Content:

  • Using the brand to create new products
  • Testuyo and the limestone wetsuit
  • Chip and recycling frisbees
  • Gone shopping

 
Product Details
Living the Brand: The Patagonia Story

Item#:

7027

Pricing:

$870

Purchase Includes:

DVD and Support Materials on Disc.

Length:

18 Minutes

 

     
HOW TO ORDER:  Living the Brand: The Patagonia Story
Order On-Line
Via Secure Shopping Cart

PurchaseLiving the Brand: The Patagonia Story Training Video RentLiving the Brand: The Patagonia Story Training Video

Click the Purchase or Rent Button above and pay with Visa, Master Card, or American Express.

!
Industry discounts (government, education, and non-profit) must be via phone order, fax order, or mail order.

!
Pricing for training videos in alternative formats and languages must be quoted over phone or via email if they are not listed in the product description.

Phone Order
8:00am - 6:00pm EST

Call Toll Free: 1-888-215-8532

A training consultant will assist you with selecting the most appropriate training media for your learning objectives. And apply all available discounts.

If you need additional information about Employee University in order to proceed with a purchase, please call 1-888-215-8532 or email us at euonline2@employeeuniversity.com

Purchase Order
Via fax, standard mail, or email

Fax:

(740) 654-8104

Mail:
Employee University
Attn: INET
702 S. Ewing St
Lancaster, Ohio 43130

Email:
euonline2@employeeuniversity.com
You may use a credit card when purchasingLiving the Brand: The Patagonia Story
SSL Certificate